Kim Lindballe

Kim Lindballe

Bra Necessities: Your New Breast Friend

Besieged with bra-blems? Slipping straps, side-boob bulge, the attack of the evil underwire—these travesties are just a few we face, no matter our age, shape, or size—annoyances that we courageous women have resigned to grimly grin and bear, the price to pay for having “bazooms.”

I say, no more! Not on my watch. Not at my store! Bra Necessities was born to ease your burden, ladies, and beautifully support it. The right lingerie can revolutionize your life! No longer must we follow society’s dictates. A smooth, beige t-shirt bra is boring! One is enough. Why is underwear so often just an afterthought? We put it on first. It’s high time your bra was first and foremost in mind!

That’s why I went from insurance to entrepreneurship, business-partnering with my mother along the way. Naysayers said I was insane for relinquishing my oh-so-exciting “good” job to peddle underwear. Luckily, I’m a stubborn Aries who can accomplish anything with hard work and sheer force of will. I’d always wanted my own business and independent financial control. Women’s desperate need for professionally-fitted bras was certainly evidenced by watching them surreptitiously pull, tweak, and twist. I knew firsthand the boost a perfectly fitting bra gives a woman’s self-esteem. Those disillusioned “brassiere-seekers,” I vowed, would leave my store feeling wonderfully normal, not hard-to-fit: confident, empowered, and uplifted in every way.

Yes, Bra Necessities’ personality is authentic, encouraging, empathetic, resilient, resourceful, and strong. A warm, welcoming establishment where everyone knows your bra size; your new supportive breast friend who makes you feel safe, heard, and understood. Wearing the stylishly comfortable “underthings” suited to their activities, our clients are powerful, self-assured, and ready to seize the day, to optimize any adversity, whether they’re a newly developing teenager or a peri-menopausal hot mess, the single businesswoman, a new mother, the middle-aged divorcee, or the young-at-heart senior.

Whoever you are, whatever your stage of life, Bra Necessities has your necessities; we’ve got your back… and your front. When you feel magnificent from the inside out, you take the me-time for self-care, empowered to set audacious goals and follow your dreams!


Kim Lindballe
Bra Necessities
Kim@BraNecessities.net | 780-672-2701
www.BraNecessities.net