With a background in training and an MBA from the University of Calgary’s Haskyne School of Business, Dafne is an exceptional business strategist and marketer. Dafne brings almost 2 decades of entrepreneurship experience to help support both small and medium sized businesses.
Her expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Dafne first started creating systems during her role as a Business Development Manager for a corporate travel agency who had just entered the North American market. The materials and systems worked so well that they were implemented across all divisions in North America.
Dafne’s company, Spartan Spark has received government grants and helped other companies receive funding for business growth and R&D projects. Her team of business and technology experts have advised million dollar companies on how to grow their business by using strategy and technology more effectively.
She uses that same approach with small business owners and entrepreneurs, by showing them how to leverage all the knowledge they have and use technology to their advantage.
Extremely involved in the community, Dafne is on the board of several non-profit organizations. She leveraged Spartan Spark’s software and her marketing knowledge to aid in fundraising for the 2010 devastating earthquake in Chile as well as conducted a successful fundraising campaign for the Alberta Floods in 2013. Every year Spartan Spark picks a different charity to help, or entrepreneur to support, by sharing their software and expertise to benefit the community.
Company: Spartan Spark
Phone: (403) 460-5077
“I have made some wonderful friendships that continue to bloom and enrich my life. Barely a day goes by where I don’t talk to someone who I met through the Womanition Group. When I moved to Edmonton in 2014 I didn’t know anyone! I really can’t even express how much being part of Womanition has meant to me. It has changed my life!!” -Karen Murdock